Record sales growth of bicycles and electric bicycles

In 2021, the total investment in bicycles and electric bicycles reached more than 1.75 billion euros, an increase of 17% compared with 1.5 billion euros in the previous year. Direct manufacturing jobs increased from more than 77.500 in 2020 to nearly 87.000 in 2021. It is estimated that the total number of industrial jobs in Europe is about 170000. In addition, from the number of more than 1000 small and medium-sized enterprises in Europe in 2020, it is expected that the number will continue to grow by 5% to 10% in the future.

In terms of the output of bicycles and electric bicycles, compared with 2020, the production increased by about 10%, equivalent to the output of Europe in 2021 is more than 16million. The output of bicycle parts and accessories also increased in 2021, reaching 3.6 billion euros, compared with 3billion euros in 2020. “Backflow is happening. As we all know, the interruption of the supply chain is triggering a new round of industrialization in Europe. This process takes time, but it also represents a unique opportunity for the long-term sustainable development of the European industrial ecosystem,” said Erhard B ü Chel, President of conebi. More local production, starting from the manufacturing of bicycle parts and approaching consumers, is an important part of the transformation.

In the second year of the epidemic, consumer demand continued to rise, and the country’s overall attention to sustainable green travel also increased. Therefore, the sales of bicycles and electric bicycles reached a record high in 2021. Conebi broke the 22million mark for the first time since it began collecting data in 2000. The demand for electric bicycles exceeded 5million. The total sales of bicycles and electric bicycles reached 19.7 billion euros, an increase of 7.5% compared with 2020.

According to NSGA data, the number of young riders (red line, 7-17 years old) has been on a downward trend, decreasing by 8% from 2016 to 2019. 2020 is the first year of the epidemic, and the number of riders decreased by 21%. However, this trend was reversed in 2021, and the number of young riders returned to the level of 2018. Therefore, we can say that the number of cyclists has returned to the historical standard in the past.

Adult riders (green line, 18 years old and above) have been rising steadily, with a net growth of nearly 10% from 2016 to 2019. Compared with 2016, 2020 increased by 35%. 2020 is the year with the largest number of people participating in cycling in decades, but it decreased slightly in 2021. It is certain that in the first year of the epidemic, a large number of riders joined, and the number in the second year is still at a high level.
The total number of riders (purple line) almost coincides with the growth trend of adult riders. It increased slightly from 2016 to 2019, increased by 19% in 2020, and was almost the same in 2021 and 2020.

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